Talking Career, Content and Podcasts on Point of No Return

I was invited to chat on the Point of No Return podcast with by my old friend Nectarios Economakis. Nectar and I go way back from our days working in media agencies in Montreal.

Nectar invites established entrepreneurs and leaders to his podcast so I’m very humbled to have had the chance to be on it as well.

We had the chance to catch up and talk about how my career has changed, what I did after leaving the ad biz and my new life as a partner at Truly Social and among other things my love for podcasts.

Great catch up and thanks again Nectar!

Advice for video creators – Chatting with Twicer

Twitter Social Video App

Last week I had the chance to chat with social video app Twicer’s Product Marketing Manager Guillaume Dumortier about the world of online video, online influencers and using video in your marketing.

Follow the link to read ‘What’s your best advice for video creators?

Quit the Denial – Social Farter


Great messaging from the Canadian Ministry of Health & Longterm Care with its Quit The Denial campaign against social smoking.

The Social Farter one is obviously my fave.

“If you only fart with friends, you’re not a farter. You’re just a social farter and that makes it OK.”

There’s also The Social Nibbler which isn’t as funny IMO.

Before and After Billboard by Burt’s Bees

I have a love/hate relationship with OOH (out of home) advertising. Most of the time the ads are so bad it feels like its visual pollution.

On the web its easy to find hundreds of creative and impactful examples but that’s not reality. I would say 99% of out of home campaigns we see in our day-to-day routines are horrible and completely forgettable.

Burt’s Bees, the “Earth Friendly, Natural Personal Care Company” launched a pretty creative out of home campaign to show the hydrating effects of its new “Intense Hydration” line of products.

Using sticky-note as coupons the brand was able to simulate a before and after effect on a billboard while also providing the public with an incentive to try their product.

Being exposed to so much bad makes you really appreciate the good like this one.

Nike: Find Your Greatness

Great ad spot from Nike

Greatness isn’t reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it.

via: Doobybrain