My new podcast: The Video Insiders Podcast – Discussing the Behind the Scenes of YouTube

I’ve been a podcast addict for more than 10 years and I’m now starting a second podcast with my good friend Tom Martin about the business of YouTube, the behind the scenes around managing channels and massive libraries.

Please download it today, give it a listen and hopefully subscribe! If you do leave a review so you can help make a difference and help it grow.

You can find it on all the podcasting platforms.

A big thanks to Tara for her love and support and my podcast co-host in crime Tom Martin as well as Phil Starkovich TubeBuddy for showing faith in us by being a sponsor before ever hearing a word of the show. Finally a big thanks to Joe Pacheco for his pro work in editing the show!

A Podcast of my Own


Looking back at this blog I’ve come to realize I’ve participated in a lot more podcasts than I thought.

I’m a big fan of the medium, and it’s been part of my daily media consumption for years. I personally prefer it to radio for news, keeping up to date on the industries and hobbies of interested and I always wanted to have my own.

This summer Tara and I finally started one, and I quickly saw that podcasting is a lot harder than it seems, sure talking is easy. Figuring out what to talk about, making it interesting, sound right and saying things clearly all while making sure to release it regularly is something that is easy to take for granted as a consumer.

Tara and I both advocate for our brand publishing clients to create content, so it makes sense for us to eat our own dog food. It’s a big reason Tara is committed to her YouTube series Truly Social which just surpassed 100 episodes!

Our podcast is called Truly Social Podcast, we try to release a new episode every two weeks. In it, we discuss all things that affect our lives as content and online audience strategist.

Our latest episode released this week is called ‘Why Branded Content Fails’ and addresses branded content and why a lot of it misses the point.

It’s available on all popular podcatchers by searching Truly Social Podcast but you can also find all episodes on our site.

We’re just getting started, as with any creator I see all the mistakes I’m making with each episode, but I’m committed to keeping it going, learn and get better at this.


This Week’s Mugshot – Carlos Pacheco from Lawrenceville, GA

This week’s fine example is Carlos Pacheco-Perez. My Doppelganger was arrested on December 28th in Lawrenceville, GA for littering, carrying less than an ounce of illegal marijuana and loitering in a park after hours. I’m pretty sure this isn’t the one the boys at the border are looking for.

Source: ArrestCentral

Carlos Pacheco Mug Shot of the Week

The first time I was “wrongfully” arrested happened just over 3 years ago when me and my friend Joe crossed Canada/US on our way to Wisconsin.

Seems there’s a warrant out for someone with that name in the U.S. I’ve been told that’s the only reason for the SWAT style takedowns.

Seems a bit extreme when that’s the only thing we have in common.

To this day this has happened 3 more times and customs strongly suggests I call ahead every time I want to visit the U.S. I wonder who this infamous “Carlos Pacheco” is and what he’s done.

Once in a while I get pinged with a random piece of news on a CP arrest which raises my hopes that my days in handcuffs are over. I thought I’d share online, hopefully you know who he is.

Here’s my first of a series of  “Carlos Pacheco Mug Shots” posts.

This fine-looking soul patched “Carlos Pacheco” was arrested in Salt Lake City, Utah. Mr. Pacheco is charged with aggravated assault, criminal mischief, domestic violence in presence of child, no drivers license and failure to appear in court. A real winner! See mom? I didn’t do that bad!


P.S. If you’re THAT Carlos Pacheco, please get in touch with U.S. Customs… Its getting old!